AI share of voice

AI share of voice is your brand's mentions in AI answers as a share of all mentions of you and the competitors you track. The formula is your mentions divided by the mentions of every tracked brand, including you, over the same prompts, engines and period.

Example

Over a month of runs, a project management tool and three competitors are named 92 times in total. The tool accounts for 20 of those mentions, so its share of voice is 20 divided by 92, or about 22%. The leading competitor, with 34 mentions, holds 37%.

How it differs from visibility

AI visibility compares you with the number of answers: the share of runs that name you. Share of voice compares you with your rivals. The two can move apart. If answers start naming more brands, your visibility can hold steady while your share of voice falls.

Because the denominator is the brands you track, share of voice depends on your competitor list. Keep the list fixed within a reporting period, and note any change before you compare periods. If you count by hand, decide whether a brand named twice in one answer counts once or twice, and keep the rule.

Share of voice and share of citations

Some reports count links instead of names. Bing Webmaster Tools, for example, reports Citation Share: "the percentage of citations attributed to your site out of all citations shown across all sites" for a grounding query. That measures how often your pages are cited, not how often your brand is named. A brand can be named often while other sites' pages get the citations, so track both.

Our methodology defines share of voice and the gap to the leader: how far your visibility trails the most visible tracked brand, as a percentage of the leader's visibility. For the rest of the metric set, see AI brand monitoring: 7 key metrics to track.