PromptSignal vs Profound
In short. Profound suits enterprise marketing teams that want up to 10 answer engines, prompts that run daily and an AI agent that drafts marketing work, bought as a custom Enterprise plan after a free trial. PromptSignal suits teams that want a self-serve plan after a free trial, agencies that need white-label on their own domain, and companies that need private cloud or on-premise deployment, delivered with our engineers.
Side by side
| Topic | PromptSignal | Profound |
|---|---|---|
| AI engines tracked | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude | Up to 10 answer engines on Enterprise, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, Claude and Google AI Overviews; the free trial covers ChatGPT, Gemini and Google AI Overviews |
| How answers are captured | Answers captured from the same interfaces your buyers use; Claude through its API with web search | Each engine's front end, captured in the browser rather than through an API, Claude included |
| Countries and languages | 72 countries and 32 languages | 30+ languages and 150+ regions, per its product page; the trial covers one language and one region, and Enterprise is custom |
| How often prompts run | Every 48 hours by default | Every tracked prompt runs daily, on the trial and on Enterprise |
| Metrics | Visibility, mentions, average rank, first mention, share of voice, sentiment from 0 to 100 and gap to the leader | Visibility score, share of voice, average position, sentiment and citation share, plus Prompt Volumes, demand data drawn from real user prompts |
| Citations and sources | The domains and pages engines cite, and citation gaps: pages that name your competitors but not you | The websites that shape answers about your brand and their authority, with citation share in reports and the API |
| Competitor benchmarking | Share of voice, exclusivity, gap to the leader and co-mention threat for every competitor | Competitor rankings and share of voice, compared across time, regions, topics and audience personas |
| From insight to fix | A technical audit of your site, with every fix as a ticket on a board, and content briefs for the prompts you are missing, turned into articles in the editor | Its marketing agent drafts the work for approval: it rewrites pages with citation decay and stages them in your CMS, builds pages for unanswered questions and turns briefs into content |
| AI assistant | An AI assistant that answers from your visibility data and changes nothing in PromptSignal until you approve | Aim, an AI agent that works from what people prompt, what AI engines cite and your team's context, drafts work and asks for approval; Agents run recurring workflows |
| MCP and API | An MCP server, so Claude, ChatGPT and other AI clients can read and act on your data once you sign in, and a REST API for your visibility data | A hosted MCP server and a REST API with Python and JavaScript SDKs, both on Enterprise, plus CSV and JSON exports |
| Self-serve start | A 7-day free trial and self-serve setup, then from $99 per month with 50 prompts per brand (a card is required) | A free trial of 50 prompts run daily for 7 days, from a set Profound recommends, then custom Enterprise pricing; no self-serve paid plan for brands is listed |
| Agencies and white-label | Every brand and client in one account, each organization with its own billing; white-label with your logo, your colors and your own domain, set up with our team | Agency Mode, with pitch workspaces and long-running client workspaces under one account, and a self-serve Agency Growth plan; white-label is not published |
| Deployment | Our cloud, or private cloud or on-premise deployment, delivered with our engineers | Not published |
| Custom work | Custom engines, markets, prompt sets and integrations, built by our engineers | Enterprise plans are tailored, with a custom prompt tracking plan, custom languages and regions, and custom support options |
| Compliance | SOC 2 and GDPR | SOC 2, per its enterprise page, with role-based access control |
| Measurement method | Published: visibility is the share of runs that name you, every answer kept in full | Metric formulas are published in its docs; each metric is computed per AI model, then averaged across models with equal weight |
Choose Profound if
- You want the widest engine list: Enterprise tracks up to 10 answer engines, and every tracked prompt runs daily.
- You want an AI agent that drafts SEO, content, social and PR work for your approval.
- You need many markets: Profound lists 30+ languages and 150+ regions.
- You want demand data from Prompt Volumes, drawn from real prompts people submit to AI platforms.
- Your data team wants a hosted MCP server, a REST API and SDKs on the Enterprise plan.
Choose PromptSignal if
- You want to start on your own: a free trial with self-serve setup, then a self-serve plan alongside agency and enterprise plans.
- You run an agency and need white-label with your logo, your colors and your own domain, set up with our team.
- You need private cloud or on-premise deployment, delivered with our engineers.
- You need custom engines, markets, prompt sets or integrations, built by our engineers.
Profound's pricing page lists two plans: a free trial and a custom Enterprise plan. The trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, from a prompt set Profound recommends. Enterprise tracks up to 10 answer engines on a tailored plan. PromptSignal tracks seven engines, starts with a free trial and self-serve setup, and adds white-label for agencies and private cloud or on-premise deployment.
Where Profound is strong
Profound's home page calls it "the AI marketing platform" and leads with Aim, its marketing agent. Aim drafts work and asks for approval: it rewrites pages with citation decay and stages them in your CMS, builds pages for questions you have no answer for, and turns briefs into finished content for each channel. It also takes on social, PR and product marketing work, and Agents run recurring workflows.
Coverage is broad. Enterprise lists ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, Claude, Google AI Overviews and three more engines. Every tracked prompt runs daily, and Profound lists 30+ languages and 150+ regions. It captures answers from each engine's front end in the browser, Claude included, and publishes how its metrics are calculated. Prompt Volumes adds demand data drawn from real prompts people submit to AI platforms.
Enterprise also brings a hosted MCP server, a REST API with Python and JavaScript SDKs, and CSV and JSON exports. Agencies get Agency Mode, with pitch and client workspaces under one account. Its enterprise page lists SOC 2.
Where PromptSignal differs
A self-serve start. PromptSignal opens with a free trial and self-serve setup, and offers a self-serve plan alongside agency and enterprise plans. Profound lists no self-serve paid plan for brands; its pricing FAQ mentions a self-serve Agency Growth plan for agencies.
White-label and deployment. PromptSignal offers white-label with your logo, your colors and your own domain, set up with our team, and private cloud or on-premise deployment, delivered with our engineers. Profound's public pages describe neither. Our engineers also build custom engines, markets, prompt sets and integrations.
Measurement. Both products capture answers from the interfaces people use. PromptSignal does this for six engines and measures Claude through its API with web search. Prompts run every 48 hours by default, less often than Profound's daily schedule, and visibility is the share of runs that name you, with every answer kept in full. PromptSignal publishes its methodology.
How to choose
Profound suits enterprise teams that want the widest engine list, prompts that run daily and an agent that drafts marketing work, and that plan to move to a custom Enterprise plan after the trial. PromptSignal suits teams that want to start on a self-serve plan, agencies that need the product under their own brand, and companies that need it in their own cloud or data center.
Questions
Does Profound have a self-serve paid plan?
Not for brands. Profound's pricing page lists a free trial, with 50 prompts run daily for 7 days, and a custom Enterprise plan. Its pricing FAQ mentions a self-serve Agency Growth plan for agencies.
Which AI engines does Profound track?
Profound's Enterprise plan tracks up to 10 answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, Claude and Google AI Overviews, and its trial covers ChatGPT, Gemini and Google AI Overviews. PromptSignal tracks seven: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude.
Do Profound and PromptSignal capture answers the same way?
For six engines, yes: both capture answers from the interfaces people use rather than from developer APIs. The difference is Claude, which Profound captures in the browser and PromptSignal measures through its API with web search.
Does Profound offer white-label for agencies?
Profound's public pages do not mention white-label. Its Agency Mode gives agencies pitch and client workspaces under one account. PromptSignal offers white-label with your logo, your colors and your own domain, set up with our team.
Can PromptSignal run in a private cloud or on-premise?
Yes. PromptSignal offers private cloud or on-premise deployment, delivered with our engineers. Profound's public pages do not describe either option.
Sources
- 1Profound pricing (opens in a new tab) tryprofound.com, accessed Nov 4, 2026
- 2Profound home page (opens in a new tab) tryprofound.com, accessed Nov 4, 2026
- 3Profound Answer Engine Insights (opens in a new tab) tryprofound.com, accessed Nov 4, 2026
- 4Profound enterprise (opens in a new tab) tryprofound.com, accessed Nov 4, 2026
- 5Agency Mode overview (Profound docs) (opens in a new tab) docs.tryprofound.com, accessed Nov 4, 2026
- 6Profound MCP overview (Profound docs) (opens in a new tab) docs.tryprofound.com, accessed Nov 4, 2026
- 7REST API introduction (Profound docs) (opens in a new tab) docs.tryprofound.com, accessed Nov 4, 2026
- 8SDK overview (Profound docs) (opens in a new tab) docs.tryprofound.com, accessed Nov 4, 2026
- 9How metrics are calculated (Profound docs) (opens in a new tab) docs.tryprofound.com, accessed Nov 4, 2026