PromptSignal vs Scrunch
In short. Scrunch suits brands and agencies that want monitoring, site audits, page optimization and AXP in one product, with nine platforms on Enterprise and prompt tracking in every country. PromptSignal suits agencies that need the product white-labeled on their own domain, and companies that need private cloud or on-premise deployment or custom engines and integrations built by our engineers.
Side by side
| Topic | PromptSignal | Scrunch |
|---|---|---|
| AI engines tracked | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude | Nine platforms on Enterprise, including ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Google AI Overviews and Microsoft Copilot; the Core plan covers ChatGPT, Perplexity, Google AI Overviews and Copilot |
| How answers are captured | Answers captured from the same interfaces your buyers use; Claude through its API with web search | Browser automation and official platform APIs, with the method chosen per platform, per its FAQ |
| Countries and languages | 72 countries and 32 languages | Prompt tracking in every country and any language, per its FAQ; Core includes one country and one language, Enterprise unlimited countries and custom languages |
| How often prompts run | Every 48 hours by default | Daily for a new prompt's first 14 days, then every 72 hours by default, and data can be refreshed at any time |
| Metrics | Visibility, mentions, average rank, first mention, share of voice, sentiment from 0 to 100 and gap to the leader | Brand presence, position, sentiment and citations, filtered by persona, funnel stage, topic and country, with share of voice across your competitive set |
| Citations and sources | The domains and pages engines cite, and citation gaps: pages that name your competitors but not you | Top citation sources, citations by type and owner, such as publishers, competitors and social media, and citation movement over time |
| Competitor benchmarking | Share of voice, exclusivity, gap to the leader and co-mention threat for every competitor | Competitive presence and share of voice next to yours, with five competitors on Core and a custom number on Enterprise |
| From insight to fix | A technical audit of your site, with every fix as a ticket on a board, and content briefs for the prompts you are missing, turned into articles in the editor | Site audits, page optimizations and content generation, plus AXP on Enterprise, which serves AI agents what they need from your site without changing what people see |
| AI assistant | An AI assistant that answers from your visibility data and changes nothing in PromptSignal until you approve | Scrunchie, an in-app AI assistant that helps diagnose shifts in your AI search data |
| MCP and API | An MCP server, so Claude, ChatGPT and other AI clients can read and act on your data once you sign in, and a REST API for your visibility data | An MCP server for Claude, ChatGPT, Microsoft Copilot and other assistants, plus a query API and a responses API, with API access on Enterprise |
| Self-serve start | A 7-day free trial and self-serve setup, then from $99 per month with 50 prompts per brand (a card is required) | A self-serve Core plan with a free trial and instant signup; Enterprise is custom |
| Agencies and white-label | Every brand and client in one account, each organization with its own billing; white-label with your logo, your colors and your own domain, set up with our team | One workspace for every client, prospecting environments for pitches, referral commissions up to 20%, and white-label outputs for clients through its API |
| Deployment | Our cloud, or private cloud or on-premise deployment, delivered with our engineers | Not published |
| Custom work | Custom engines, markets, prompt sets and integrations, built by our engineers | Enterprise onboarding with a forward deployed engineer who configures your workspace, builds workflows and tailors Scrunch to your needs |
| Compliance | SOC 2 and GDPR | SOC 2, with an independent audit completed, and GDPR and CCPA compliance, per its FAQ |
| Measurement method | Published: visibility is the share of runs that name you, every answer kept in full | Its FAQ describes the collection methods, the refresh schedule and how share of voice is calculated across your competitive set |
Choose Scrunch if
- You want AXP, which serves AI agents what they need from your site without changing what people see.
- You want site audits, page optimizations and content generation in the same product as monitoring.
- You need wide coverage: nine platforms on Enterprise, and prompt tracking in every country and any language.
- You run an agency and want one workspace for every client, prospecting environments and referral commissions.
- You want a forward deployed engineer to configure your workspace and build workflows on Enterprise.
Choose PromptSignal if
- You want the product itself under your brand: white-label with your logo, your colors and your own domain, set up with our team.
- You need private cloud or on-premise deployment, delivered with our engineers.
- You need custom engines, markets, prompt sets or integrations, built by our engineers.
Scrunch lists a self-serve Core plan with a free trial and a custom Enterprise plan. Core tracks ChatGPT, Perplexity, Google AI Overviews and Copilot; Enterprise covers nine platforms, including Google AI Mode, Gemini and Claude. PromptSignal tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude, and adds white-label on your own domain, private cloud or on-premise deployment and custom work built by our engineers.
Where Scrunch is strong
Scrunch pairs monitoring with tools that act on your site. Site audits, page optimizations and content generation are part of the product, and on Enterprise, AXP, its Agent Experience Platform, serves AI agents what they need from your site without changing what people see. Monitoring covers presence, position, sentiment and citations, filtered by persona, funnel stage, topic and country, and its FAQ says prompts can be tracked in every country and any language.
Scrunch explains its method in public. Its FAQ says it collects answers with a mix of browser automation and official platform APIs, chosen per platform. New prompts run daily for their first 14 days, then every 72 hours by default, and data can be refreshed at any time. Scrunchie, an in-app assistant, helps diagnose shifts. An MCP server connects Claude, ChatGPT, Microsoft Copilot and other assistants, and a query API and a responses API serve data teams.
Agencies get one workspace for every client, prospecting environments for pitches, referral commissions of up to 20% and white-label outputs for clients through the API. Enterprise customers onboard with a forward deployed engineer, and Scrunch states SOC 2, GDPR and CCPA compliance.
Where PromptSignal differs
White-label. PromptSignal white-labels the app itself, with your logo, your colors and your own domain, set up with our team.
Deployment and custom work. PromptSignal offers private cloud or on-premise deployment, delivered with our engineers. Scrunch does not publish either option. Our engineers also build custom engines, markets, prompt sets and integrations.
Measurement. Prompts run every 48 hours by default. Six engines are captured from the same interfaces your buyers use, and Claude is measured through its API with web search. Visibility is the share of runs that name you, with every answer kept in full, as our methodology describes.
How to choose
Scrunch suits brands and agencies that want monitoring, site audits, optimization and AXP in one product, or a forward deployed engineer for the rollout. PromptSignal suits agencies that need the app under their own brand and domain, and companies whose security team needs it in their own cloud or data center.
Questions
Which AI platforms does Scrunch track?
Scrunch's FAQ lists nine platforms, including ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Google AI Overviews and Microsoft Copilot, and its pricing page puts all nine on Enterprise. The self-serve Core plan covers ChatGPT, Perplexity, Google AI Overviews and Copilot. PromptSignal tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude.
How often does Scrunch refresh prompts?
Scrunch collects responses daily for a new prompt's first 14 days, then every 72 hours by default, and data can be refreshed at any time. PromptSignal runs prompts every 48 hours by default.
What is Scrunch AXP?
AXP, the Agent Experience Platform, serves AI agents what they need from your site without changing what people see, and shows what agents say and do. Scrunch's pricing page lists it on the Enterprise plan.
Can PromptSignal be white-labeled or deployed on-premise?
Yes to both. PromptSignal offers white-label with your logo, your colors and your own domain, set up with our team, and private cloud or on-premise deployment, delivered with our engineers. Scrunch offers white-label outputs for agency clients through its API and does not publish a private cloud or on-premise option.
Sources
- 1Scrunch pricing (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 2Scrunch home page (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 3Scrunch monitoring and citations (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 4Scrunch enterprise (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 5Scrunch for agencies (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 6Which AI platforms and LLMs can Scrunch track and monitor? (Scrunch FAQ) (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 7What methods does Scrunch use to collect data from AI platforms? (Scrunch FAQ) (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 8Does Scrunch support international prompt tracking and multiple languages? (Scrunch FAQ) (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 9Does Scrunch offer a free trial? (Scrunch FAQ) (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 10Scrunch security and compliance (Scrunch FAQ) (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 11How does Scrunch measure AI share of voice? (Scrunch FAQ) (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 12What APIs does Scrunch offer and how do they work? (Scrunch FAQ) (opens in a new tab) scrunch.com, accessed Nov 4, 2026
- 13Scrunch MCP overview (Scrunch developer docs) (opens in a new tab) developers.scrunch.com, accessed Nov 4, 2026