Measure where Microsoft Copilot ranks you among rivals.

PromptSignal runs your buyers' questions in Microsoft Copilot and shows whether you're named, in what position, against whom, and which pages it cites.

Illustration with sample data: Microsoft Copilot answers a buyer's question, “ What's the best project management software for a creative agency?”. PromptSignal reads the answer for a fictional brand, Tallyfield: mentioned at position 3 of 3.

Copilot grounds its answers in web search and cites the pages.

Microsoft says that for questions seeking information, Copilot grounds its answer in web search results and lists hyperlinked citations below the text. It decides for each request whether the web is needed.

Your position and tone in Copilot's answers are scored.

PromptSignal scores Copilot's answers prompt by prompt and market by market, including sentiment from 0 to 100.

Average rankYour average position among the brands Copilot names.

First mentionHow often Copilot names you first, and who leads when it doesn't.

CompetitorsShare of voice and gap to the leader against each competitor Copilot names.

Illustration with sample data: the PromptSignal dashboard for a fictional brand, Tallyfield. Its visibility rose to 48 percent over 30 days and passed its closest rival, Huddlewise; the panels rank five competitors and show visibility in each of seven AI engines.

Bing Webmaster Tools and PromptSignal answer different questions.

Bing Webmaster Tools reports how often AI answers in Copilot and Bing cite your pages. PromptSignal shows the full answers to your buyers' questions.

Illustration with sample data: the Sources page lists the domains AI engines cite most for a fictional brand's prompts. Three of them name its competitors but not the brand; the first, g2.com, is opened to show the gap and a button to draft a brief.

Questions. Answered.

Which Copilot does PromptSignal measure?

PromptSignal measures Microsoft Copilot, the AI assistant anyone can use, captured from the same interface your buyers see. It doesn't read Microsoft 365 Copilot answers inside a company's own account.

Do Bing rankings affect Copilot's answers?

They can. Copilot's web search runs on Bing, and Microsoft says Copilot centers grounded answers on high-ranking content, so pages that rank well in Bing for your buyers' questions are better placed to be cited.

How do we get updated pages in front of Copilot sooner?

Make sure Bing can crawl and index them, and use IndexNow to tell Bing when a page is added, updated or removed. Bing says IndexNow helps keep information fresh across search and AI experiences, and PromptSignal's next runs show whether Copilot's answers change.

See what AI says about your brand.

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